Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
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I'm obviously biased. So here's what my readers have to say.
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Physiqonomics is one of the best sites for free up-to-date no-nonsense information on nutrition and training packaged in smarts and wit.
– Mickey N
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I just want to send a note of gratitude. I found your blog by googling "fat loss" in hopes I'd find a quick solution (lol). Your article on fat loss popped up second so I clicked on it because it seemed honest. An hour later I felt more educated and empowered to start losing weight and gain strength than I've ever felt.
I really appreciate your no-bullshit perspective and the effort you put into explaining sciencey and complex topics.
– Holly
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Not only do you touch in a clear, no bullshit easily understood way on all the major key truths about changing the body by changing the mind, but you can also actually write. And you made me legit laugh-out-loud numerous times, which if you knew me, and my sense of humor and my expectations with the written word, you'd really appreciate that. Keep doing what you're doing.
– Devra
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If you want someone that can explain nutrition and exercise to you with no BS about how hard it is and what you need to do, then this is the guy!
He doesn't mind putting it out there and hurt peoples feelings because the truth is the best way to get people to acknowledge the problems.
– Shad S
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.