Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.View all articles
I'm obviously biased. So here's what my readers have to say.
Not only do you touch in a clear, no bullshit easily understood way on all the major key truths about changing the body by changing the mind, but you can also actually write. And you made me legit laugh-out-loud numerous times, which if you knew me, and my sense of humor and my expectations with the written word, you'd really appreciate that. Keep doing what you're doing.
Thank you for producing honest, thoughtful, nuanced and approachable content. I've been deep in the online fitness world for 6 years now and your writing stood out for those reasons.
– Leora B
Physiqonomics is one of the best sites for free up-to-date no-nonsense information on nutrition and training packaged in smarts and wit.
– Mickey N
Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
I don't think I've ever consistently kept up with a blogger until I stumbled upon Physiqonomics. The quality is FIRE.
– Raj K
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?