Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.View all articles
I'm obviously biased. So here's what my readers have to say.
Thank you for producing honest, thoughtful, nuanced and approachable content. I've been deep in the online fitness world for 6 years now and your writing stood out for those reasons.
– Leora B
– Dianna Valdez
I just want to send a note of gratitude. I found your blog by googling "fat loss" in hopes I'd find a quick solution (lol). Your article on fat loss popped up second so I clicked on it because it seemed honest. An hour later I felt more educated and empowered to start losing weight and gain strength than I've ever felt.
I really appreciate your no-bullshit perspective and the effort you put into explaining sciencey and complex topics.
Been a regular reader over the last year, and I wanted to thank you for your content. Its been INTEGRAL to helping me.
I can't remember how I came across your stuff, but what stuck with me wasn't the language (that's kinda the thing everyone snickers about) but you really adopted the mentality of "it may or may not be your fault, but it is your responsibility, so I'm here to help you meet it by being real." That's refreshing for those in my situation.
April of last year, I was 282 pounds, 40%+ fat, and honestly spiralling outta control on the nutrition side. I'm now 9 months into using the principles you've shared in your writing, and I weigh 195 pounds and am at 15% fat.
– Kevin T
Not only do you touch in a clear, no bullshit easily understood way on all the major key truths about changing the body by changing the mind, but you can also actually write. And you made me legit laugh-out-loud numerous times, which if you knew me, and my sense of humor and my expectations with the written word, you'd really appreciate that. Keep doing what you're doing.
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?