Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients look good naked, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.View all articles
I'm obviously biased. So here's what my readers have to say.
– Makhrukh I.
If you want someone that can explain nutrition and exercise to you with no BS about how hard it is and what you need to do, then this is the guy!
He doesn't mind putting it out there and hurt peoples feelings because the truth is the best way to get people to acknowledge the problems.
– Shad S
Aadam is seriously one of the most interesting and engaging writers out there who you can't help but learn from. The guy is simply awesome at what he does.
– John F
"It's funny how you can feel close to someone without even meeting them, but I just wanted to tell you how great your writing is. I was feeling a bit demotivated and you got me right back on track. The fitness industry deserves more people like you, please keep doing such awesome work for lost lambs like myself, it is fucking helpful!”
– Mathilde L
Been a regular reader over the last year, and I wanted to thank you for your content. Its been INTEGRAL to helping me.
I can't remember how I came across your stuff, but what stuck with me wasn't the language (that's kinda the thing everyone snickers about) but you really adopted the mentality of "it may or may not be your fault, but it is your responsibility, so I'm here to help you meet it by being real." That's refreshing for those in my situation.
April of last year, I was 282 pounds, 40%+ fat, and honestly spiralling outta control on the nutrition side. I'm now 9 months into using the principles you've shared in your writing, and I weigh 195 pounds and am at 15% fat.
– Kevin T
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?