Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
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I'm obviously biased. So here's what my readers have to say.
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Your articles have been life-changing for me.
– Dennis L
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Not only do you touch in a clear, no bullshit easily understood way on all the major key truths about changing the body by changing the mind, but you can also actually write. And you made me legit laugh-out-loud numerous times, which if you knew me, and my sense of humor and my expectations with the written word, you'd really appreciate that. Keep doing what you're doing.
– Devra
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Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
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I just want to send a note of gratitude. I found your blog by googling "fat loss" in hopes I'd find a quick solution (lol). Your article on fat loss popped up second so I clicked on it because it seemed honest. An hour later I felt more educated and empowered to start losing weight and gain strength than I've ever felt.
I really appreciate your no-bullshit perspective and the effort you put into explaining sciencey and complex topics.
– Holly
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.
