Hi, I'm Aadam.

I’m a fitness coach and writer. When I’m not helping my clients look good naked, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.

I'm obviously biased. So here's what my readers have to say.

Confused about where to start?

There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?

Lean

Shred stubborn body fat and get lean while maintaining muscle and strength.

Build

Build lean muscle and increase your strength.