Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
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I'm obviously biased. So here's what my readers have to say.
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Physiqonomics is one of the best sites for free up-to-date no-nonsense information on nutrition and training packaged in smarts and wit.
– Mickey N
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Thank you for producing honest, thoughtful, nuanced and approachable content. I've been deep in the online fitness world for 6 years now and your writing stood out for those reasons.
– Leora B
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Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
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I subscribed to your emails because of your writing style. It's informative, real, and hilarious. You don't come across like all the other internet fitness assholes.
– Dann
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Not only do you touch in a clear, no bullshit easily understood way on all the major key truths about changing the body by changing the mind, but you can also actually write. And you made me legit laugh-out-loud numerous times, which if you knew me, and my sense of humor and my expectations with the written word, you'd really appreciate that. Keep doing what you're doing.
– Devra
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.
