Hi, I'm Aadam.

I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.

I'm obviously biased. So here's what my readers have to say.

Confused about where to start?

There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?


Shred stubborn body fat and get lean while maintaining muscle and strength.


Build lean muscle and increase your strength.