Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
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I'm obviously biased. So here's what my readers have to say.
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Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
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Physiqonomics is one of the best sites for free up-to-date no-nonsense information on nutrition and training packaged in smarts and wit.
– Mickey N
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If you want someone that can explain nutrition and exercise to you with no BS about how hard it is and what you need to do, then this is the guy!
He doesn't mind putting it out there and hurt peoples feelings because the truth is the best way to get people to acknowledge the problems.
– Shad S
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"It's funny how you can feel close to someone without even meeting them, but I just wanted to tell you how great your writing is. I was feeling a bit demotivated and you got me right back on track. The fitness industry deserves more people like you, please keep doing such awesome work for lost lambs like myself, it is fucking helpful!”
– Mathilde L
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Thank you for producing honest, thoughtful, nuanced and approachable content. I've been deep in the online fitness world for 6 years now and your writing stood out for those reasons.
– Leora B
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.
