Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.View all articles
I'm obviously biased. So here's what my readers have to say.
Your articles have been life-changing for me.
– Dennis L
Been a regular reader over the last year, and I wanted to thank you for your content. Its been INTEGRAL to helping me.
I can't remember how I came across your stuff, but what stuck with me wasn't the language (that's kinda the thing everyone snickers about) but you really adopted the mentality of "it may or may not be your fault, but it is your responsibility, so I'm here to help you meet it by being real." That's refreshing for those in my situation.
April of last year, I was 282 pounds, 40%+ fat, and honestly spiralling outta control on the nutrition side. I'm now 9 months into using the principles you've shared in your writing, and I weigh 195 pounds and am at 15% fat.
– Kevin T
I just want to send a note of gratitude. I found your blog by googling "fat loss" in hopes I'd find a quick solution (lol). Your article on fat loss popped up second so I clicked on it because it seemed honest. An hour later I felt more educated and empowered to start losing weight and gain strength than I've ever felt.
I really appreciate your no-bullshit perspective and the effort you put into explaining sciencey and complex topics.
Aadam is seriously one of the most interesting and engaging writers out there who you can't help but learn from. The guy is simply awesome at what he does.
– John F
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?