Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
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I'm obviously biased. So here's what my readers have to say.
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Your articles have been life-changing for me.
– Dennis L
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I subscribed to your emails because of your writing style. It's informative, real, and hilarious. You don't come across like all the other internet fitness assholes.
– Dann
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Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
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Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.
