Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.
View all articles
I'm obviously biased. So here's what my readers have to say.
-
Thank you for producing honest, thoughtful, nuanced and approachable content. I've been deep in the online fitness world for 6 years now and your writing stood out for those reasons.
– Leora B
-
Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
-
Your articles have been life-changing for me.
– Dennis L
-
Aadam is seriously one of the most interesting and engaging writers out there who you can't help but learn from. The guy is simply awesome at what he does.
– John F
-
If you want someone that can explain nutrition and exercise to you with no BS about how hard it is and what you need to do, then this is the guy!
He doesn't mind putting it out there and hurt peoples feelings because the truth is the best way to get people to acknowledge the problems.
– Shad S
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?
Lean
Shred stubborn body fat and get lean while maintaining muscle and strength.
Build
Build lean muscle and increase your strength.
