Hi, I'm Aadam.
I’m a fitness coach and writer. When I’m not helping my clients achieve their fitness goals, I write hard-hitting, evidence-based fitness content that makes all this training and nutrition stuff simple to understand. See for yourself.
Fitness content that doesn't suck.View all articles
I'm obviously biased. So here's what my readers have to say.
Physiqonomics is one of the best sites for free up-to-date no-nonsense information on nutrition and training packaged in smarts and wit.
– Mickey N
Totally love how your advice is rooted in reality and strips away all the crazy messages out there. It’s much more achievable!
– Sarah Y
Aadam is seriously one of the most interesting and engaging writers out there who you can't help but learn from. The guy is simply awesome at what he does.
– John F
If you want someone that can explain nutrition and exercise to you with no BS about how hard it is and what you need to do, then this is the guy!
He doesn't mind putting it out there and hurt peoples feelings because the truth is the best way to get people to acknowledge the problems.
– Shad S
I subscribed to your emails because of your writing style. It's informative, real, and hilarious. You don't come across like all the other internet fitness assholes.
Confused about where to start?
There's a lot of bullshit on the internet — let me simplify things for you.
What's your main goal right now?